Smart Therapy is the culmination of my research exploring the use of art therapy as part of the treatment plan for those affected by dementia.
Smart Therapy packaged products are designed so that the outer layer or ‘mask’ is grey, partially concealing the colour beneath it. When the top packaging/outer layer is removed, the full colour is revealed, much the same way that art therapy helps bring hidden thoughts and feelings to the surface. The packaging also has a pharmaceutical appearance to represent the significant role that art therapy can play in treatment plans.
The coloured pencils are contained in blister packs, commonly used for medications, and the inks and paints are in pharmaceutical bottles.
And yes, I did laser engrave over 500 coloured pencils!
Project Scope: logo design, brand standards, packaging design, print collateral, web design.
