J&K Scientific is an international chemical company—with operations in China, Europe and North America—that manufactures and distributes chemicals for scientific research. As lead designer, I was challenged with rebranding J&K with the existing logo to create a fresh look for the North American, Asian and European markets. Below is a small sampling of work that I have designed, ranging from simple greeting cards to product packaging systems to brand standards.
Project Scope: brand guidelines, custom graphics, print collateral, web design, packaging, promotions, ad design & copywriting